The Bluecore API supports the REST architecture style and uses JSON requests and responses.

Each API category, like Customer Profile, shares a single endpoint. The operation is determined by the HTTP method.

Data in Bluecore

Bluecore is a culmination of all of its ingested data, where you can see a comprehensive picture of your customers’ information and interactions on your website.

The following table summarizes the types of data that Bluecore ingests, stores, and exports.

Data type	Data in				Stored data	Data out
Data type	API	Near real-time data capture	Data feed	Manual import	No	API	Data exports
Customer Profile	Yes	Yes	Yes	Yes	Yes	Yes	No
Customer behaviors	No	Yes	No	No	Yes	No	No
Eligibility	Yes	Yes	Yes	Yes	Yes	Yes	Yes
Purchases	Yes	Yes	Yes	Yes	Yes	No	Yes
Product Catalog	No	Yes	Yes	Yes	Yes	No	Yes
Content	No	Yes	No	No	Yes	No	No
Coupons	No	No	No	Yes	Yes	No	No

Campaigns

You can use Bluecore's stored data to create tailored audiences and campaigns.

All campaigns must be created within Bluecore's campaign builder.

The following table outlines how each campaign type is initiated.

Campaign type	Initiated via API	Initiated via customer action	Initiated at a specified date/time
Promotional/batch	No	No	Yes
Triggered	No	Yes	No
Transactional	Yes	Yes	No