Eligibility determines whether or not a customer receives promotional campaigns from your brand.
Bluecore supports the following eligibility statuses:
Eligibility status | Promotional/batch campaign | Trigger campaign | Transactional campaign |
|---|---|---|---|
| Opt in | ✓ | ✓ | ✓ |
| Known | ✓* | ✓ | |
| Unsubscribed | ✓ |
* Known customers can receive trigger campaigns if this is enabled in the account-level settings.
Single and double opt-in
Mobile campaigns offer you to choose whether a customer uses Single opt-in or Double opt-in.
To learn more about single and double opt in, see Mobile eligibility overview.